Intro to Google Tag Manager & Analytics 4

Learn Google Analytics to Increase Website Traffic, Sales & Optimize Your Website.

This course will help you learn the basics of Google Tag Manager and Google Analytics. You will learn how to use Google Analytics and Google Tag Manager (GTM).

This course is made for:

• Google Analytics Beginners
• Digital Marketing Managers
• New Age Digital Startups
• Web Analytics Enthusiasts

What is Google Analytics 4?

Google Analytics 4 is a tool that enables users to track website performance, gain insights into user behavior, and measure the success of campaigns. It provides access to data such as page views, time spent on pages, bounce rate, and more. With this information, marketers can identify areas for improvement and create targeted campaigns based on audience segmentation. Additionally, users can track website performance across different devices and platforms.

What is Google Tag Manager?

Google Tag Manager (GTM) is a tool used for managing tags on websites and mobile apps. Tags enable users to collect data to understand their customers’ behaviors better. For example, GTM allows marketers to track clicks on specific links or buttons on their website or app. This helps them analyze user engagement with ads or content pieces and optimize campaigns accordingly. GTM also simplifies adding new tags without manually editing HTML code each time a tag needs updating or adding.

Why Take a Course?

Taking a course specifically tailored towards understanding Google Analytics and GTM can help anyone online become more proficient in using these tools for their business operations. This course will equip learners with an in-depth understanding of how these tools work to maximize their use for their own purposes.