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GA4 Is the Default – Now What?

With the changing face of the digital world comes a significant adjustment: GA4 is now the default analytics platform. This change is important for companies looking for data-driven insights. Your analytics strategy is at a crossroads; therefore, understanding the influence of Universal Analytics (UA) data is crucial. In this transformation, your ally is Google Tag Manager (GTM). Let’s dive into what this means for you.

GA4 Takes the Lead: What You Need to Know

  1. The New Normal Is GA4:

GA4, which stands for Google Analytics 4, has emerged as the default analytics platform. This contemporary framework offers a novel method for comprehending user behavior and delivers a greater comprehension of user interactions on your website.

  1. Embrace Change and Benefit:

Moving to GA4 is more than just a formality; it unlocks access to new insights. Many advantages include greater cross-device monitoring, better event tracking, and a user-centric approach. Adopting GA4 provides the tools you need to find insightful data to inform your company’s strategies.

Navigating the UA Data Transition

Keeping the Past Alive While Building the Future

The significance of maintaining your Universal Analytics (UA) data increases when GA4 takes the lead. Be careful to export and save your UA data before starting this tour. This historical repository of knowledge contains knowledge that might be a useful point of reference for your future business decisions.

Step-by-Step Guide to Exporting UA Data:

Although exporting UA data might seem intimidating, have no fear. We have a straightforward, step-by-step tutorial for you. Protecting your UA data guarantees a smooth transition and allows you to utilize the accumulated knowledge.

  1. Access Your UA Account: Sign in to your account with Universal Analytics and go to the property from which you want to export data.
  2. Selecting a Date Range: Select the time frame you wish to export data. This could be a certain period or all of your past data.
  3. Click Export (across from the report title).
  4. Select one of the export formats:
    • CSV
    • TSV
    • TSV for Excel
    • Excel (XLSX)
    • Google Sheets
    • PDF
  5. Store Locally: Your file is generated automatically and available in the download directory on your computer.
  6. Organize and Label: To make it easier to find information, put the exported data into folders and give each one a distinct label.

The Power of Google Tag Manager in GA4

GTM: Your Transition Companion:

We now have Google Tag Manager (GTM), a flexible solution that simplifies migrating. GTM serves as a bridge, enabling a seamless changeover of current tracking systems to GA4. Consequently, there will be less technical trouble and more time to concentrate on what matters—analyzing data to make wise judgments.

Unleashed Event Triggers:

One of GTM’s shining features is its event triggers. These triggers serve as the stimulus for recording particular user activities, such as form submissions and clicks. Setting up event tracking is simple with GTM, giving you granular insights into user engagement and website behavior.


In the digital world, change is the only constant. This opportunity is crucial because GA4 is now the default analytics platform. Protect your UA information and use Google Tag Manager for a smooth transfer.

The rise of GA4 has limitless potential. Gain a competitive advantage by embracing its features. Achieving business success and growth requires accurate insights.

Are you prepared to use GA4’s default status? Together, let’s explore a new world of analytics possibilities. Your data-driven future awaits.

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