Frequently Asked Questions

Google Tag Manager is  an excellent tool for managing various marketing tags.

It allows the easy deployment of tracking codes into a single container without having to manually edit the code on different pages of your website. With this tool, you can easily add or remove any tracking codes quickly and with ease. A major benefit of using Google Tag Manager is that it allows you to set up triggers and variables to track  various user behaviors and activities.

Additionally, by using Google Tag Manager, you can set up custom audience segments for better targeting. This increases the efficiency of campaigns with more accurate results. Overall, Google Tag Manager is an essential tool for anyone looking to get the most out marketing. 

Google Tag Manager allows you to manage multiple marketing tracking tags, where as Google Analytics tag only tracks data in Analytics. Plus, Google Tag Manager can be used to implement other tags, such as Facebook Pixel and LinkedIn Insights. With Google Tag Manager, you can easily control the implementation of all your marketing tags in one place. This helps to streamline your workflow and makes it easier to track a variety of metrics across multiple websites. Additionally, with GTM’s built to create custom events and variables, you can get more granular with your data. This makes it easy to track user behavior and gain deeper insights into how customers interact with your website. 

Google Tag Manager is also great for A/B testing as it allows you to quickly set up experiments across multiple platforms and websites. 

Google Analytics 4 is  the latest version of Google’s popular analytics platform, which provides insights into user behavior on your website. With this update, you can now measure user engagement and conversions across multiple devices, plus gain a better understanding of how people interact with your site or app. You’ll also be able to set up custom audiences and track conversions more easily.

Additionally, Google Analytics 4 provides greater flexibility in how you can measure and track user actions. This allows you to create more tailored experiences for each user, helping you better understand their needs and preferences. 

Metronet Tag Manager is the most secure way to integrate tag manager into your website because it uses a the plugin has been independently harden by 10up Security, a leader in WordPress security solutions. 

Additionally, the plugin isolates each script within a sandbox, ensuring that any faulty scripts do not affect other scripts or functionality on the website.

Find the hardened code here. 

You can download the Metronet Tag Manager Plugin from WordPress.Org.

DataLayer Variables are used to track user behavior on a website, such as the pages a user has visited and what content they have interacted with. This data can be used to better understand users and optimize their experience on the website so that it is tailored for them. DataLayer Variables are also useful for reporting purposes, allowing you to generate detailed reports on clicks and other actions. 

Metronet Tag Manager does support Metronet Tag Manager.  With this tool, you can create tags for tracking and managing your campaigns, audiences, and ads. Install on a WordPress Multisite Install and easily manage tracking across all sites in the network.