This course will help you learn the basics of Google Tag Manager and Google Analytics 4. You will learn how to use Google Analytics and Google Tag Manager (GTM) to grow your business!
This course is made for:
How to navigate the Google Analytics interface, view reports, and use the platform confidently to collect key data about your business.
Overview of how to use tags and triggers in Tag Manager, as well as best practices for implementing these tracking systems.
How to create events with Tag Manager and sync them into Analytics 4. Then create the conversion from those events.
How to navigate Google Tag Manager interface, view tracking pixels, and confidently manage the platform.
How to implement analytics, track key data online, review reports, and make data-driven decisions for your business.
How to use the Data Layers to collect and store data that can then be used to trigger tags. Make off-site events easily displayed in Analytics.